Hanes basic apparel is not only encouraging Americans to wear masks with their #MaskAround campaign, they are donating 1,000,000 coverings to homeless communities across the country to help protect them—and others—from the spread of COVID-19.
Using non-profit organizations that they partner with for their annual Sock Drive, Hanes is giving special emphasis to COVID-19/homelessness hotspots like Los Angeles, Miami, and Houston. They will leave distribution to groups like Invisible People, a homelessness advocacy group in America.
“Equipping homeless people with masks allows them to enter essential businesses with mask requirements, like grocery stores, which they would otherwise not be able to access, explains Mark Horvath, founder of Invisible People. “It’s very hard to contextualize homelessness for those who are lucky enough not to worry about access to bathrooms or basic needs like food and water. The impact is substantial.”
A survey commissioned by Hanes and conducted by Wakefield Research demonstrates that mask-use in America is far from absolute.
While 45% of people said they have 13 or more masks in their household, they admitted they often forget them when going out.
Mask Around Town
Hanes is supporting the national effort to slow the spread of COVID-19 with a TikTok and Instagram campaign featuring social media personalities who will ask consumers to highlight the unique places they #MaskAround to help keep others safe.
“We want to do our part to support the country’s effort to slow the spread of COVID-19,” said Sidney Falken, Chief Branding Officer at Hanes. “Our goal is to raise awareness around the importance of wearing them to help keep each other safe and healthy.”